To create impactful and valuable content, consider the following best practices:
1. Reflect your organization’s goals and user needs
Understand your audience’s needs and preferences through market research, user research, and web analytics.
2. Understand how users think and speak about a subject
Create content that resonates with your audience and aligns with their language and preferences. This will also help improve your SEO efforts.
3. Communicate clearly and effectively
Embrace plain writing principles to ensure your content is easily understood by your audience.
4. Be useful and purposeful
Focus on providing valuable information and omit unnecessary content.
5. Keep content up-to-date and factual
Regularly update your content with the latest information and archive outdated content.
6. Ensure accessibility for all users
Make your content accessible to everyone, regardless of their abilities or disabilities.
7. Maintain consistency in style and design
Adhere to style guides and design principles to create a cohesive and engaging user experience.
8. Optimize content for search and navigation
Ensure your content is easily discoverable both internally (through website navigation) and externally (through search engines).
9. Consider content requirements for site design and structure
Allow your content to drive the design, structure, and functionality of your website.