Google’s Android brand has recently undergone a new transformation, unveiling a fresh and modern visual identity that aptly represents its core values.
With a focus on openness, iteration, and inclusivity, the new design aims to infuse Android with a sense of fun and vibrancy.
- Moving away from lowercase stylization of “android”.
- More closely mirrors Google’s logo.
- 3D look to the Android robot (bugdroid) with full-body appearance.
“Each time we overhaul our branding, we evaluate not only changing needs, but also future goals. We know people today want more choice and autonomy, and we want our brand to be reflective of Android: something that gives people the freedom to create on their terms. As an open platform, it’s important that both our technology and brand are an invitation for people to create, connect and do more with Google on Android devices.
Our new visuals draw inspiration from Material design to complement the Google brand palette, as well as be adaptable. The refreshed and dynamic robot shows up where Android connects with people, community and cultural moments. It can reflect individual passions, personality and context.”