Microcopy: tiny yet mighty

Microcopy is the small bits of text that appear throughout a website or app. It often goes unnoticed but plays a crucial role in user experience.

Why is microcopy important?

Microcopy plays a significant role in the user experience. It can influence user behaviour and decision making.

With clear and concise microcopy, you can:

  • help users navigate through the website, understand the purpose of each feature, and feel confident about their actions.

Microcopy improves user engagement, increases conversions, and ultimately creates a more enjoyable user experience.

Tips for writing effective microcopy

  • Be concise and clear, no unnecessary words
  • Be engaging and persuasive, appeal to user’s emotions
  • Use active language
  • make sure the tone aligns with brand voice
  • A/B test

Resources to get you started

Microcopy Inspirations – a collection of good to great UX microcopy, copy and general content design examples.

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Key takeaway:
Microcopy may seem insignificant, but it plays a significant role in the overall user experience. So next time you’re working on a website or app, remember to pay attention to the details and craft effective microcopy.