The value of research for design

In today’s competitive and globalized market, designers need to go beyond creativity, intuition, and art-based principles. Clients expect a return on investment (ROI) with measurable results for their dollars.

And this is where research-driven design comes in.

Designing without research is like getting into a taxi and just saying, ‘Drive.’

Nate Bolt, Research & Designer (Ethio)

Through research and data analysis, designers understand the challenge or problem to be solved and make informed design decisions to solve it.

With this knowledge, they also become much more valuable. They often end up developing long-term relationships with their clients as a strategic consultant which is in itself a win-win situation for both parties.

One important thing to remember: research doesn’t guarantee success.

It does, however, provide insights into making a strategic choice that can influence the success of a project.

Creativity and intuition, fuelled by research findings, are the keys to a design that will resonate with your audience.

Useful links: