In this evergreen list of design trends articles for 2024, we hope to provide you with some insights and inspiration in various fields. This year the list will be shorter but updated monthly with new insights and inspiration, so make sure to come back again.
Remember: Trends are not rules that designers must follow blindly, but simply suggestions and inspirations that can help designers create more appealing and effective designs.
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Featured
- 3 big AI trends to watch in 2024
(Microsoft - 02.08.24)
- 7 Marketing Trends to Watch in 2024 (+ Tips and Examples)
(Semrush Blog - 02.13.24)
Artificial Intelligence (AI)
generative AI, multimodal AI models, AI democratization, enhanced personalization, ethical AI, augmented working, low-code/now-code tools, AI jobs, quantum AI
Graphic Design
minimalism, geometric shapes, patterns, pixels, 3D Design, hand-drawn, cute cartoon elements, muted colors, realism, retro, eco-friendly, motion graphics, animation, cyberpunk aesthetics, risograph, AI design, anti-design, brutalism, holographic
Branding / Logo / Typography
simple shape, tall logos, natural patterns, art deco, symbolism, minimalism, no serif logos, doodles/sketches, candy colors, bold typography, animations, fluid lines, responsive logos
Marketing
first-party dada, AI, macroeconomic trends, programmatic advertising, voice assistant, sustainability, consumer values, strong privacy
See related: Social Media Trends
Motion
AI, retro, minimalism, immersive experience, mixed media, 3D, enhanced realism, interactive, VR
Packaging
pretty, personal purposeful, QR Codes, smart labels, AR, convenience, minimalisation, sustainable, digital printing, bold patterns, innovative shapes, designs
UX / UI / Web
3D, nostalgia, oversized typography, accessibility, page speed & performance, AI, AR, VR, Metaverse, personalization, ethical/eco-friendly design, voice interfaces & voice search, brutalism, immersive scrolling, progressive PWAs
Video
enhanced realism, AI, interactive, VR integration, live video, immersive video, simplified production, user-generated content
Social Media
AI, AR, longer video content, product placement, gated content, entertaining content, authentic/raw content, photo dumps (Instagram/TikTok), TikTok Reels, YouTube Shorts, social search
(Influencer Marketing Hub - 01.30.24)
(Sprout Social - 02.01.24)
(Socialinsider Blog - 01.05.24)
(Martech - 02.01.24)
See related: Marketing Trends